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Israeli Cofix single price coffee shop chain enters Russia

And it is going to open 1,000 outlets in just 5 years. This was announced by Avi Kats, the creator of the chain, at a press conference devoted to the opening of the first outlet in Okhotny Ryad Shopping Mall.

Another two coffee shops will have opened in the capital by the end of October 2016 – in Vodny Trade Center and in the building of the Paveletsky Station. The company is going to use its first three outlets to test the business and to expand in future on a franchising basis. The company will start selling franchises as early as in late 2016. Cofix intends to open 300 outlets in Moscow and the Moscow Region with other 700 outlets being expected to be launched in the cities of the country, including Saint-Petersburg and South Russia.

Cofix's business model is based on the opening of small coffee shops in places featuring good traffic. All products in the company's product range are sold at a single price of RUB 50.

Cofix chain emerged in Israel in 2013 and today the company has 152 outlets where all products are offered at a fixed price of 5 shekels. Its coffee shops sold more than 2.5 million of product units during the first year of operation. The company's Israeli turnover for the first six months of 2016 totaled approximately $30 million. In Israel, payback period per one outlet is 1.5 years.

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